Project

Tracey Solicitors

Services provided : Brand Design, Marketing Brochures, Advertising, Website design and production, Photography.


Contact us

Project

Tracey Solicitors

Services provided : Brand Design, Marketing Brochures, Advertising, Website design and production, Photography.


Contact us

Background


Based in Dublin, Tracey Solicitors provides accessible legal services for both local and migrant communities, specializing in Personal Injury and Medical Negligence. The brand identity emphasizes professionalism, approachability and community engagement, featuring a hand-drawn minimalist “Lady Justice” logo, clear typography (Rotis and Open Sans, typefaces) and comprehensive guidelines. The design modernizes legal symbols traditionally associated with law, fostering trust and connection while positioning the firm as professional, approachable and justice-driven.


Logo of
Logo with line art of a face and the name
Logo of Tracey Solicitors: a blue circular stamp with lady of justice illustration and text
Color palette with six squares: navy, burgundy, teal, turquoise, green, and beige.
Font examples showing uppercase and lowercase letters, numbers, and symbols.

Brand Identity guidelines

Brand Usage Guidelines & production

Brand identity guidelines document with a navy and gold color scheme and a logo.
Book with navy blue and tan cover, featuring gold embossed design. Two inset photos show details.
Advertising display, document, and website mockup for Theory Solutions, featuring logo and product images.
Open book with logo designs on left and product photos on right. Blue, white, and tan colors.

Stationery Applications

Design Concept & Production

Branding set: business card, letterhead, phone with logo, and a second business card. All with a dark blue and gold logo.
Stationery set: business cards, brochure, clipboard, and folder in navy blue with logo.
Four different applications of a gold logo featuring a stylized figure: a wax seal, stationery, embossed on a box, and on glass.
Four images of a law firm's branding featuring a blindfolded woman: logo, door sign, wall graphic, teacup.

Promotional Campaigns

Design Concept & Production

Three posters with a logo. Topics: Driving Offences, Happy St. Patrick's Day, Cycling Accidents. Each has a phone number.
Three posters advertising a law firm. Topics: road accidents, accident claims, and workplace accidents.

Website

Design Concept & Production

Website mockup of Tracey Solicitors law firm displayed on three screens.
Several website mockups with a teal and green color scheme; showcasing team members and services.
Two computer screens showing website layouts. One green-themed, the other featuring vinyl records.
Website mockups with diverse designs, using green and other colors, displayed over a reflective surface.

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