Project

SSG Software Support Group Ltd.

Services provided : Brand Design, Marketing Brochures, Advertising, Website design and production, Photography.


Contact us

Project

SSG Software Support Group Ltd.

Services provided : Brand Design, Marketing Brochures, Advertising, Website design and production, Photography.


Contact us

Background


SSG delivers scalable financial management solutions built on the Advanced Business Manager (ABM) platform. Focused on the construction sector, SSG combines robust technology with customisable tools to meet complex business needs. Its modern branding uses keyboard symbols “+”, “–” and “=” to link finance with technology, supported by a cohesive typeface and bold, digital colour palette. Clean lines and geometric forms create a minimalist, professional look that stands out from traditional financial software brands. This confident, tech-driven identity positions SSG as an innovative leader in the supply of financial management software.

Black and green keyboard keycaps on a white background.
SSG logo with plus, minus, and equal signs next to a black and silver mechanical pencil.
Three green square buttons with plus, minus, and zero symbols.

Logo & Brand Identity guidelines

Design Concept & Production



Logo on paper stack:
Black and white open binder with math symbols: plus, minus, equals in green on dark background and plus sign on white.
Black binder with green elements: logo, text, and business card on a white page.
Open binder with a presentation page showing SSG logo variations, with green and gray elements.
Hand holding a green color swatch in front of a digital green background.
Color palette with white, grey, and dark grey squares on a grayscale building background.
SSG logo on business cards and black drawstring bag; green plus, minus, equal signs.
Four product mockups with a repeating green design: mug, box, tech device, and smartwatch.
Black hat, navy polo shirt, and water bottles with a yellow-green logo.

Brand Development

Stationery design & production

Black and yellow booklet with geometric logo and text, in a black box, against a yellow background.
Black and neon green box set with a necklace, against a lime green background.
Two white documents on a green background. One is a letter with a logo. The other is an invoice with details and a total.
Brochure with a letter inside, featuring a green and black design with plus and minus symbols.
Book cover:
Trade show booth with black backdrop, chairs, podium, and literature stand.

Promotional Material

Design Concept & Production


Brochure with a black cover, green plus, minus, and equal signs, and the word
Open magazine with two men on the left and text on right page. Green and white color scheme.
Page from a booklet:
Four open magazine spreads with text and photos on a green and black background.
Dark gray Tesla car with green and blue abstract design on the side; a logo is visible.

Advertising & Promotion

Design Concept & Production


Billboard displaying
Billboard in front of modern buildings; green and yellow graphic with text. Street scene at dusk.

Website

Design Concept & Production


Other Portfolio Projects

View projects related to this one.

SSG logo on a white page; gray box with white text

Project Portfolio

View all projects

Project Portfolio
Close-up of a black tea canister with

Oriental Organic Tea Co.

<<< | PREVIOUS
A spherical robot with a screen displaying a logo, iridescent body, jointed arms, and a small lower ball.

Process B

NEXT | >>>

Transform your ideas into a compelling brand.