Background
FASW is a range of disinfectant products developed by experienced scientists. We created a brand identity blending scientific expertise with trust and safety.
The logo, inspired by NASA and the red cross, conveys innovation, credibility and care. A color palette of metallic gray, navy, purple and red reinforces professionalism and reliability. The packaging and product design reflect transparency and usability, while bold typography and the tagline “For A Safer World” communicate purpose clearly. Icons highlight product benefits, making the brand accessible and easy to understand.
The identity balances aesthetics and narrative, positioning FASW as a trustworthy, expert-driven disinfectant brand that resonates emotionally and practically with consumers.
Brand Identity
Design & production
Packaging
Design & production
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