Background
We developed the brand for Sell Squared, a “university-style” sales training course by The Alternative Board (TAB) and Peter Turley. The name and tagline, “Multiplying Your Selling Skills,” emphasize growth and professional development.
The logo features a modern sans-serif “Sell” with a superscript “²,” symbolizing multiplication, scaling and forward-thinking. Geometric shapes, subtle grid lines and abstract patterns reinforce the concept of exponential growth.
A deep purple and vibrant orange palette conveys trust, energy and sophistication, while gradients add depth. Imagery focuses on the selling environment as it is today. The brand empowers sales professionals to rethink selling and embrace their potential in a rapidly evolving marketplace.
Typeographic Style
Brand Colour & Mood inspiration
Brand Identity
Stationery design & production
Promotional Brochures
Design Concept & Production
Website
Design Concept & Production
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